AAPENOW Spring/Summer 2026 Collection
Soft Hues & Classic Stripes: Defining a New Street Attitude
Streetwear label AAPENOW, the sub-line of AAPE BY *A BATHING APE®️, officially launches its Spring/Summer 2026 collection, spotlighting classic street staples and functional performance wear designed for versatile, everyday styling. The Spring/Summer campaign is shot in Seoul, in a serene tea house blending traditional Korean architecture with modern aesthetics. Against the backdrop of rustic courtyards and dappled sunlight, AAPENOW infuses vibrant spring colors into relaxed silhouettes, capturing the effortless lifestyle embraced by today’s youth. The collection champions a bold attitude: style without boundaries, freedom of mind and creating every space your center stage.
Continuing its pursuit of easy, elevated design, AAPENOW introduces a lineup of essential pieces including jackets, polos, shirts, tees, and pants—injecting fresh inspiration into global streetwear wardrobes. Through meticulous attention to color, fabric, and craftsmanship, the collection advances a refined minimalist aesthetic. Soft pastel tones—pink, blue, green, and yellow—set the seasonal palette, complemented by textured cotton blends that create layered visual depth and a lively spring vibe.
AAPE’s signature camo motif returns with two new solid-color camo color in pink and purple, adding street edge and premium flair. Thoughtful tailoring defines the season, with cropped silhouettes for shirts, polos, and tees, alongside statement wide-leg denim for versatile styling. Highlights include thenew camo-collared tees and striped denim shirts that are must-haves for the season.
The iconic MOONFACE logo takes center stage with playful updates: transparent badges in fresh hues, poker card inspired heart and spade designs, dual-tone camo heart patches, and gradient embroidered badges—all delivering standout details and a refined finish.
The collection introduces functional items with comfort. UPF40+ sun-protection jackets crafted from lightweight, UV-blocking fabrics and 3M Scotchgard™ water-repellent coating ensures durability for outdoor adventures. Tees and sleeveless tops crafted with breathable and cool to the touch materials return, joined by new polo styles—perfect for embracing a relaxed yet fashion-forward streetwear journey.
AAPENOW Collection is now available at AAPE STORES and AAPE.com.
ABOUT AAPE BY *A BATHING APE®
At A BATHING APE®, creative concepts never cease to emerge. In spring-summer 2012, a brand-new diffusion line AAPE BY *A BATHING APE® (abbreviated as AAPE, reads A-A-P-E) was conceived to consolidate a young and hip message. With an eye to the young menswear market, AAPE aims at creating a simple, light and fashionable wardrobe for the new generation of fashionistas. With comfortable cut heavily trended in every season, each item at AAPE is designed to become an everyday staple. The AAPE logo, featuring prominently a graphic round face of the ape, is a younger version of the original A BATHING APE® Moon Face. Its monochromatic design is immediately recognizable thanks to its strikingly simple yet unmistakably powerful rendition, heralding a brand that is bound to become the most sought-after among young fashion-forward fans.
ABOUT AAPENOW
"AAPENOW" is a trendy sub-line launched by AAPE BY *A BATHING APE®️ during the Spring/Summer season of 2020. It integrates the iconic elements of AAPE into a dedicated collection, encompassing a range of essential trendy items including T-shirts, polos, lightweight jackets, coach jackets, shorts, and more. The "AAPENOW" series features a simple and vibrant design, affordable prices, and is suitable for everyday wear and various clothing styles. It serves as a must-have collection of foundational pieces within the AAPE product line.
