AAPENOW New Classic Low-Profile Footwear:
AAPE DRIFT
TRANSLATING TOKYO’S LATE-NIGHT URBAN ENERGY
INTO STREETWEAR PRECISION
[TOKYO / HONG KONG] Grounded in the fluid precision of Japanese street drift culture and Tokyo’s late-night urban energy, AAPENOW DRIFT—from streetwear label AAPENOW, the sub-line of AAPE BY A BATHING APE®️—translates momentum into a streamlined daily essential. Embracing the brand’s core philosophy of AAPENOW, the low-slung, flat silhouette uses a sharp 50/50 Half Nylon × Half Suede split to mirror the tension between technical performance and tactile friction. It delivers a clean, low-profile anchor designed to complement modern wide-leg trousers and flowing street drapes.
"AAPENOW DRIFT isn’t just a sneaker; it’s an instrument for movement.
We wanted to capture the exact velocity of midnight touge runs
and distill it into a refined everyday silhouette."
DESIGN & ENGINEERING
The silhouette is engineered for the concrete pulse of the metropolis. By merging lightweight high-density nylon with rich, buttery suede panels, the upper creates a dynamic play of matte and shadow textures. The low-profile gum-rubber outsole provides optimal boardfeel and traction, paying homage to vintage motorsport footwear while maintaining a fiercely contemporary aesthetic.
THE FOUR COLORWAYS
Launched in four meticulously curated tones inspired by Tokyo nocturnal subcultures:
TOGUE RED
High-octane crimson inspired by classic Japanese track culture.
SAND DUNE
Subtle minimalist neutral crafted for effortless tonal styling.
MIDNIGHT BLACK
Tokyo Expressway stealth matte black with tonal suede overlays.
SHIBUYA BROWN
Rich earth tones bridging heritage utility and modern tailoring.
AVAILABILITY
The AAPENOW DRIFT collection will be available globally across AAPE STORES and US.AAPE.com.
AAPENOW COLLECTION IS AVAILABLE AT THE FOLLOWING AAPE STORES:
340 Lafayette St, New York, NY 10012 Tel: (646) 755-8491
443 N Fairfax Ave, Los Angeles, CA 90036 Tel: (323) 847-5049
ABOUT AAPE BY *A BATHING APE®
At A BATHING APE®, creative concepts never cease to emerge. In spring-summer 2012, a brand-new diffusion line AAPE BY *A BATHING APE® (abbreviated as AAPE, reads A-A-P-E) was conceived to consolidate a young and hip message. With an eye to the young menswear market, AAPE aims at creating a simple, light and fashionable wardrobe for the new generation of fashionistas. With comfortable cut heavily trended in every season, each item at AAPE is designed to become an everyday staple. The AAPE logo, featuring prominently a graphic round face of the ape, is a younger version of the original A BATHING APE® Moon Face. Its monochromatic design is immediately recognizable thanks to its strikingly simple yet unmistakably powerful rendition, heralding a brand that is bound to become the most sought-after among young fashion-forward fans.
ABOUT AAPENOW
"AAPENOW" is a trendy sub-line launched by AAPE BY *A BATHING APE®️ during the Spring/Summer season of 2020. It integrates the iconic elements of AAPE into a dedicated collection, encompassing a range of essential trendy items including T-shirts, polos, lightweight jackets, coach jackets, shorts, and more. The "AAPENOW" series features a simple and vibrant design, affordable prices, and is suitable for everyday wear and various clothing styles. It serves as a must-have collection of foundational pieces within the AAPE product line.
